What is SEO and Why You Should Care

SEO stands for Search Engine Optimization

What is SEO

Somethings to Think about for SEO

  • Keywords – These are the phrases or words that you would like your website to show up for in Google.
  • Competitiveness – The more competitive a keyword or keyphrase tends to be, will make it harder or easier for your site to get close to the top of the list.
  • Audience – Who is coming to your site, what do they search for, and how do they search. These are important, wording your keyphrases to how your audience submits searches will increase your chances of reaching the top.
  • Descriptions – This is normally what Google will add under the URL of your site. Think about what best describes your business or website. Add your main keyword or phrase to the description for a little extra boost.

Types of SEO

White HatWhite Hat SEO

This is comprised of techniques that comply with Google’s terms of service.

This kind of SEO does take longer to see results, but is the only way you should be doing your optimization.

Google is always updating and refining their search, so make sure you are on their good side.

Black Hat

This is made up of tricks and scams to try and ‘beat’ Google.

Never go this route.

If someone offers your site to be on page one, first position in Google in under a month, they are almost always using a black hat technique.

Google will catch up with these tricks and will harshly penalize your website. Often with no chance of a positive return.

How Search Works

I will continue to add posts on SEO and good techniques that will help boost your site’s position in Google. So check back for any updates to this post or any new posts about various SEO topics.

If you have any questions or concerns about SEO for you online business please let me know in the comments.

Have any good ‘white hat’ techniques that have helped your site in your particular niche please share!

4 Comments

    Kyle

    Although I am not totally against black hat SEO, I do find that people that try to implement many of the black hat techniques are always searching for the “next best thing”. It is like an addiction in a sense, they are looking for their next SEO “hit” and as a result of chasing after Google’s algorithms, they never end up creating a long term business…they are too busy patching holes in their existing one.

    Excellent explanation here of SEO!

      Jaron

      Thanks for the feedback Kyle!

    Joey Suing

    Nice post. It will always be stimulating to read content from other writers and practice a little something from their site. I’d like to use some of your content on my blog if you don’t mind. Natually I’ll give you a link on your web blog. Thanks for sharing.

      Jaron

      Thanks Joey! Yes feel free to use what you learned here (don’t make an exact copy though, search engines don’t like that).

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