A tag is defined as “a label attached to someone or something for the purpose of identification or to give other information.” – Google
For most of history, the word tag was not used nearly as much as it is now. Around 1988, it started taking off and has continued to increase in usage.
Understanding Tag: Organizing
Just like categories, tags are important for organizing our posts, as well as letting search engines know what our post is about.
Of course, the title and content of our posts are also factors for search engines to know what we are writing about.
Tags allow us to add variations and other ways to say our keywords, that we may not want to put within the ‘meat’ of our content.
Synonyms are great to use as tags since they mean the same thing as our content and title.
This lets search engines, and WordPress, know that there is another term that fits our latest creation.
Understanding Tags Vs. Categories
As I said above, tags are similar to categories but there are differences.
Tags allow us to describe our content with more detail than we have with categories.
Let’s say you have a post about making a cake.
You might put it under the category of “Baking”, and have tags like vanilla, recipe, and almonds.
You do not have to use tags but will only benefit the site if you do. Just don’t go overboard with it, keep the number of tags under 10 and make them count.
You would not want to be searching google and see articles that are not relevant to a topic. Don’t add a tag like brownies to a post about cakes.
Also, you don’t have to worry about capital letters when adding tags, they are not case-sensitive. ‘Cake’ and ‘cake’ are taken as the same word when used as a tag.
Please feel free to ask me any question about tags in the comment section of this post and I will be more than happy to help you out!