How to Optimize Images to Their Peak Potential

It is important to optimize images that you place in your blog. This included any images in line with your blog text, the WordPress “featured image”, as well as logos and header images.

We can do this manually, and I will be explaining the best practices for you to understand what we’re are trying to achieve. Then I’ll be giving you plugins that will help simplify this task in an automated way. Continue reading How to Optimize Images to Their Peak Potential

SumoMe Review: Do You Want an Easy to Use Plugin?

Are you looking for an easy to use plugin with many uses? One that can cover all your bases? SumoMe by AppSumo has this ability.

It’s one plugin, but the gold is in the apps that are installed within the plugin. Everything from share buttons, to email opt-in forms, to promotion of your blog posts. This is just scraping the iceberg of apps that can be added to your site.

I have not used every app they offer but I will cover the ones I have used during this review of sumome. Let’s get started.


sumome reviewOverall Ranking: 90/100

Price: $0 – $100/month
Owner: AppSumo
Website: sumome.com

As mentioned, this plugin has so many options, I cannot cover them all for you in this post. I have not used them all and it would be a disservice to you if I tried to talk through each one.

So instead I will focus first on the ones I use and then I’ll touch on the apps I used in the past.

Pros & Cons

Pros:

Many apps

Beautiful share icons and email opt-ins

Exit intent email opt-in pop-ups

Cons:

Free plans are limited in what they provide

Full price is high for all the apps

May slow down your site.

SumoMe Apps I Use

sumome reviewList Builder

This is the only other app I am using at the time of writing. I use this as my last ditch effort to get an email address.

Yes, it’s a pop up but I use it with exit intent. In the settings of the app you can set all kinds of options but the best is the ‘smart’ option. This will monitor the visitor and when they go to leave the page, the pop-up will show and grab their attention.

Pop-ups are annoying but if the person is leaving never to return why not try to grab their attention and turn them into readers?

I also have it set to not show for anyone who signed up with the plugin in the past. I have set the app to show only once every three months for anyone whoƒ has not signed up for my email newsletter with SumoMe. This makes sure it will not annoy your readers every time they come to your site.

Share

This is one I have had since day one. Share is just that. It gives your readers the ability to share you post on social networks. There are other single plugins that achieve this but not in the way SumoMe does. The design is great, the float animation is gentle, and it converts well to mobile devices.

The app give you choices for all the top social networks including Facebook, Twitter, and Google+. They also give the ability to add an email share button along with many other social networks you may have never heard of before. You can tell the app to even order the buttons by total shares, it’s pretty cool.

I love that this app tracks the number of clicks on these social buttons, you can see what social network is getting the most shares, what days were your best, and you all time total shares. This is useful information that can help you find what network deserves the majority of your attention.

SumoMe Apps I’ve Used in The Past

sumome reviewDiscover App

Discover is kind of like an ad network you can join for free. You add the code to posts and pages and SumoMe will place ads for other blog posts within a niche in that section of your post.

If you are doing this it is easier in the long run to add it to the HTML of your WordPress theme. But be careful not to break anything!

Every time a person clicks on one of these ads you get a credit that is then used to promote your posts or pages on other sites with the Discover app installed. It’s an easy way to get extra eyes on you website if you feel the space does not take away anything from your readers.

Welcome Mat

This app gives great conversion rates on your email opt-ins. It doubles every other option I was using until recently. The only reason I am not using it at the moment is for some testing of other formats and a landing page I built.

If you don’t have the HTML and CSS knowledge required to build a landing page and need something cheap to start this app will work wonders. In come cases it was tripling other opt-in locations.

The welcome mat will be the first thing your visitor will see when they come to your page. This is not a landing page on the free version since it drops from the top. Yes, people may think it’s annoying but i have never got a complaint from a single reader. They either opt-in or don’t.

Scroll Box

Another email opt-in form. This one slides in from the side and can be set to only trigger when someone is a certain way down the page. I found it more effective than the exit intent pop-up but does not come close to beating the welcome mat.

I would not use all three opt-in apps at the same time. Running to many apps will slow your site down and I have found that having to many opt-in pop ups and slide outs does not mean higher conversion.  Run tests and find which two convert best for your blog and keep those.

sumome reviewHeat Maps

This is a great app to get an idea of where people are clicking on your site. I don’t recommend running it all the time and only use it when you want to know what your visitors are doing once they get on your site.

Heat maps are not unique to SumoMe but they make them easy to carry out. When you run one I recommend running it on your most visited page.

This is going to most likely be your home page. Run it until you get 100-500 clicks depending on your traffic. This will give you a good idea of what people think should be clickable. And, where they are going the most after landing on your home page.

This only works if they are clicking to another page or a link you have on your site. Closing the browser window or tab cannot be tracked with a heat map. But that information can be found through Google Analytics.

SumoMe Wrap Up

As you can see by now SumoMe is not the average plugin. It does not just allow for one feature to be used on you WordPress site but multiple. I recommend using the Share app at least.

This will give a nice professional look to your share buttons. I also would encourage you to pick one of the email opt-in apps and collect emails.

If you already collect emails compare these apps to the conversion rate of what you already use. You may be surprised to find a better result. As for the rest of the apps find what works for you without giving your site a poor load speed.

I am using two apps and I get the ratting of “A” for Google Page Speed and Yslow. Having a great plugin is useless if people can’t load your site.

What Everybody Ought to Know About WordPress Plugins – Step 5

Plugins are a great way to add extra support to your WordPress site.

Installing WordPress Plugins

Let’s start with a ‘captcha’ plugin to help limit the amount of comment spam on your site. This will get you used to installing plugins as well as give you a good first plugin.

Let’s go to our WordPress dashboard; there is a menu item on the left that says ‘plugins’.

WordPress Plugins

Plugins Menu

After you click the plugins menu item it will take you to the plugins you already have installed; whether activated or not.

Near the top of the page there is a button that says “Add New”; click this button.

The next page that you are brought to is a search page for plugins. We can use the search box to find a plugin or we can also upload one that we have downloaded from wordpress.org.

Let’s search for “Si Captcha’; the first result is the one we want to install.

To install this plugin simply click the link under the title that says “Install Now”; you may get a box to pop up asking if it is ok to install the plugin, click ‘ok’.

Now that we told WordPress that it is ok to install this plugin we are brought to the next page in the process.

Click the link beneath the text that says “activate plugin”.

There we have it! The plugin is now installed, activated, and ready to be used.

So let’s talk about some other plugins that would be good to use.

Good WordPress Plugins for Starters

WordPress Plugins 3

A captcha example

Si Captcha – Helps keep spam down so we don’t have to worry as much about whether a comment is a real person or not.

Akismet – This one is already installed and just needs to be activated and registered. This also helps keep down any spam that may get through your captcha.

WordPress SEO by YoastWealthy Affiliate uses a different SEO plugin; feel free to use that one if you are going through their training. I like WordPress SEO and have been using it for a while which is why I choose to use this one over the other.

Pretty Link – This allows you to shorten the long URLs and any that are not based at your site to a shorter one with your domain at the start.

My favorite WordPress plugins are outlined here.

If you have any questions about a plugin or have any good plugin ideas please let us know! We will be happy to answer any questions you have.

Page Construction – Step 6 ➫