Today, businesses are improving their approach to Social Media Marketing. Even those who were resisting them for a brief period are now attracted to the fantastic benefits that can be had. Social media marketing helps you to grow your business, build trust and is now a Google SEO ranking factor.
But, if you are spending to advertise online, how can you get the biggest return for your advertising dollar?
You need to begin with a rock-solid social media marketing strategy to pave your way through this. As you dip your toes in social marketing, you will soon realize it’s not as easy as it seems. It can get tough to put up with for sure, but the gains can be huge. All you need to do is just get the hang of it and perhaps put in a few efficiency helpers along the way.
Doing so can take a ton of time and within several social media arenas, it’s easy to get side-tracked.
You just need to stop following the MASSES because most of the time, the “M” is silent.
You need to make your approach unique and engaging if you want your social media efforts to be effective.
If you do the same things that your competitors do, how will you get an advantage over them. Better yet, how can you expect to beat them?
So for your own sake, you have to ensure your approach is simply superior. To help you out, we are giving you a few Social Media Marketing tips to begin a stellar marketing strategy in she “socialsphere”!
8. Experiment in Your Approach
When it comes to Facebook News Feed Advertisements, create the whole thing to give your viewers something to do. Yes, don’t just push products in their faces.
You can achieve a whole lot more by adding the “Learn More” button instead. This will create intrigue and doesn’t scream “break out your wallet and buy me Now!”
Write a 30 to 50 word description of your product and add in a cute little “To be continued” sign. This will spark the visitor’s interest (if your content is compelling in the first place) and now you just need to add a call to action button (Learn More).
Also, when you are adding a button, you can test out the following choices for your button:
- Contact Us
- Shop Now
- Watch More
- Book Now
- Learn More
Adding such buttons in your Social Media Marketing post can help you stand out and take your marketing to the next level. Adding them will improve your call to action and compel the reader or visitor to take action.
Just make sure you choose the right button according to your content.
It should suit your niche or else it will ruin your engagement. Make it relevant and enticing along with the entire “advertisement.”
7. Be Relevant With Social Media Marketing
When you experiment with Social Media Marketing for the first time, don’t lose sight of what you’re there for. Again, it’s super easy to get sidetracked and go off on a tangent.
Whatever you do, just be focused and stick to your end goal. Always check your Facebook Relevance Score. Perhaps this is even the first you have heard about this sweet little feature.
Facebook Relevance Score evaluates the expected interaction with your respective ad. The Relevancy score is calculated by actual and expected feedback, both positive and negative from target visitors. The score later updates in real time as people interact and leave feedback. This can be pivotal in your advertisement’s overall success.
Positive Feedback: This includes Likes, Comments, and Shares. Positive Feedback also sums up other various types of actions including clicks to the website, for instance.
Negative Feedback: Negative Feedback covers the instances when people hide your ad or ask for not to see it again. Yea, not good!
Make your Social Media Marketing ad with a 1 to 10 scale and be sure to monitor progress with real-time interaction. Your initial goal should be somewhere in the 500 impressions per day range.
Here are a couple of tips to help you improve your relevancy score:
- Test the ad with a small budget to check initial relevance score. As you eventually obtain an 8 or higher score, increase your daily budget a bit. Scale it up accordingly.
- As relevance scores update in real-time, be sure to monitor your ads. If the score happens to drop below 8, it’s time to make a few tweaks.
6. Make Alternate Versions of the Same Ad
When writing headlines, we often make more than one and then we choose the best. The same trick is for creating ads. When you stumble upon a cleverly crafted social media ad, don’t assume it’s a masterpiece.
Many have likely been tried multiple times and perhaps failed miserably. Therefore, do your best to invoke emotion and strengthen possible click-throughs. Here are a few tips in that arena:
- Test multiple ad images
- Write a couple of version of the Ad Copy and swap them out
- Adjust the ad copy according to hobbies and gender
- Monitor, Monitor and Monitor
- Ditch the worst performers and try something new
Remember, your ad should not only promote the product, but engage the customer into a real conversion. You can achieve this if you add compelling questions too. Social media marketing is all about engagement.
5. Differentiate the Mobile Traffic
When learning about Social Media Marketing you need to segment your audience according to what they use, Laptops, smart phones and tablets have surpassed the standard old desktop computer.
To optimize your conversation rate, be prepared to hit the large majority of your audience on mobile media devices. To improve your approach, here are a few tips to try:
Avoid Rough Drafts because they are messy
Facebook Ads are not as bad as they sound. Try them out and you’ll get the hang of them with practice.
- Make your image big, because it’s the most important element
- Optimize for Graph Search
- Bid for ads and track conversations
Remember, your Key Metrics to look for: these are Reach, Cost per Action, Likes and Frequency
But, don’t only think about the devices, also think gender, age and location
Make your results appear naturally in each of the social networks’ news feeds. Don’t force-feed your audience.
4. Make a Custom Landing Page
If Conversation Rate Optimization (CRO) is your goal, like sales and signups, then you also need to consider that where the client will end up once they perform that click. Therefore, make it a two-step process:
- Create the compelling advertisement
- Create a must-read landing destination
Successful Social Media Marketing involves a custom landing page; this is where copy carries over from the ad and causes an action. Additionally, the more targeted your ad is, the more targeted your landing page should be. E-commerce ads perform well in this realm.
A single engaging ad can drive the visitor from the landing page to the main product page and a ton of sale. The landing page should be super easy and void of menus or anything that distracts the visitor from completing the intended action.
Here are just a few conversation rate optimization tricks to remember:
- Visuals are key
- Clear call to action
- Responsive Design
- Limited Form Fields
- Goal Oriented Copy Length (keep it brief!)
3. Don’t Forget to Bring Up the Price
Social Media Marketing is all about pre-qualifying your traffic. You want people to click on your ad and proceed to the next action.
With this kind of targeted traffic, you’re going to have folks with credit cards in hand, ready to buy. Don’t low-ball your products just to make a few sales and kill your profit margins.
If you get this right, you will generate thousands of leads that will head to the landing page. And, when you have tweak your copy just right the sales will come roaring in.
2. Promote Discount Offers
Statistics have shown that at least 50% of your targeted traffic are likely to click on discount offers. This is a simple yet hugely successful social media marketing strategy. Test out offering a discount along with your ad copy. If you mention discounts on your ads, it will likely lead to a big payday.
Don’t worry; you don’t need the discounts tied to special events or other occasions. Try to have different pricing options. The trick is, you can offer different offers on discounts. This will make your ad more engaging.
Remember, you need an integrated discount which you can explain in your ad copy. Don’t get verbose, be brief and use visuals whenever possible.
Apart from the price, you could also incorporate a countdown timer. Keep the time window short, but not too short or it will diminish the effect. Try to step it up and offer a bit more as compared to your competitors. If you can throw in a free bonus, this create perceived value. This can give you a competitive edge.
1. Create a Group
You can pull this off in any of the social networks today. But, creating a group on Facebook remains the most effective option. Creating a grouping here allows others to share their idea publicly, share questions and knowledge.
It also allows them to see what others have to say.
It’s an open invitation to criticism, opinions and add-ons for sure, but this is what makes Facebook better than everyone else. You can use the group to share your set of skills, products and promoting your special offers.
The concept here is to offer value, so don’t pester group members by only posting advertisements day in and day out. Build your authority and branding.
If you truly want to rock your social media marketing in a big way, create your own public group. You can invite friends and they might have friends, but be sure to use your keywords carefully. You could open it up to the public OR you allow membership by invitation only.
This creates exclusivity and give the impression of “being on the inside.” It also wouldn’t hurt to offer your members some free tips and other discounts from time to time. Nurture this group just right and it could lead to more than just a one-time sale, but long-term buying customers.
As your revenues increase, so will your authority. This will make your group appear in news feed automatically. To a degree, it’s a popularity contest. This will improve your exposure and thus, new members will join soon. All this may be a bit out of your comfort zone, but his is the power of social media marketing and it’s only going to grow.
About The Guest:
Pj Germain – Author, Blogger and SEO Consultant. He has been a celebrated digital marketing business builder and residual income trainer with exceptional leadership skills.
Pj’s greatest joys are his family and friends as well as helping educate and inspire others on how to succeed with their own entrepreneurial careers. Visit him at Pure Residuals and discover your true potential.