Learning how to gain followers on any social network is a big part of growing our niche blog. This leads to reaching out and letting people know what is new on our website.
Without people following us on Facebook, Twitter, Google+, or any other network, it seems pointless to post. However, this is not true and there is more value in an email list.
But we still can benefit from having a good size social following. The hard part is getting those followers that want to see our answers, site updates, and tips.
Gain Followers on Twitter
The best way to gain a following on Twitter is by following other accounts that are relevant to our niche. If we have a site about the newest technology we would want to follow accounts like ‘Google’, ‘TechCrunch’, and ‘Apple’.
Look at the people who are following these big name accounts and follow them.
TIP: Before you follow anyone that is following a specific account make sure to ‘tweet’ at that big name account. This will help raise the number of people who follow you back.
Gain Followers on Facebook
Since we are most likely using a Facebook page and not our personal accounts, the best way to gain followers on Facebook is to use targeted ads.
Yes, this does cost money so in the mean time make sure the page looks good and has a lot of content for potential visitors.
Create an ad that is targeted towards the people who are interested in our niche. Make sure we set the goal of the campaign to gaining more ‘likes’ on our Facebook page.
TIP: The best way to convert clicks on our ad into page ‘likes’ is with a landing page. Check out my blog post on Wealthy Affiliate to see how well this worked for me.
~See how effective the landing page was for my campaign~
Gain Followers on Tumblr
This is a very visual network. Posting videos and pictures will yield the best results in gaining a following.
By searching relevant topics within our niche on this site, we will be shown accounts that have similar interests as our site. Follow these people to start gaining a social presence.
TIP: Don’t feel bad about unfollowing a user. Our account reputation is much more important than losing a one follower on the network.
Gain Followers on Google+
The best way to gain followers on Google+ is to add people and accounts to our circles, as long as they are relevant to the topic of the niche site.
Another great way is by joining the communities within Google+. These are similar to forums, and anyone that is apart of the community is able to comment and add posts.
Get to know the people there, help them, and answer their questions. This will give you more authority and trust within the community.
TIP: Using a page is best for promoting our website, this allows us to keep our private stuff private and all our internet marketing stuff in one place on Google+. But don’t hesitate to share the posts from that page with your personal circles.
General Guideline to Gain Followers
Be genuine. Show the person you care about helping them solve the problem they are having within your nice. An approach I found to work well is as follows. First I search a hashtag or word that relates to my niche.
After this I skim around to find a person who could use some help. I then reply to that person telling them that I get where they are coming from and have a solution to their problem. But! Don’t give them a link right away.
We don’t want to come off as spammy or fishing for links, because we are not. We are looking to gain a true following. If the user responds that yes they do want help. Then and only then will I send them a link to my site with the information that will help them.
No only does this show another person the value in their site but also builds trust. All the tools in the world can not make up for a loyal follower that comes from us providing help to those who need it.
What is your best story of helping someone online that lead to a loyal follower of your content?