Backlinks are basically links to your site that are on another website.
Lets say you own and run site ‘X’, and there is another site ‘Y’ that has a similar topic or niche as your own.
The owner of site ‘Y’ may come to your site, love the content and feel it will benefit his or her audience. So they place a link on their main page, or another page within that website.
Back-linking also happens when you comment on a website and leave your web address there for other commentators to see. Most of the time the comment section of a site is ‘no follow’, so no page-rank will flow to your site.
However this has the potential to bring in new readers and convert them into followers of your own content. That is back-linking in a nutshell, but things can get a little messy with Google in some cases.
There are several ways that are considered misuse on Google’s terms when it comes to backlinks.
Paying for backlinks
This is one of the ways to get on Google’s bad side. They may not catch on for the first few backlinks but after a while it will catch up with you.
Make sure you stay clear of buying backlinks, they are unnatural and will only case grief in the long run.
Backlinks without context
Just commenting on any blog or website to add your URL is not a good strategy for back-linking. Chances are no one will follow to your site and in the rare instance they do, they probably won’t stick around or return.
Never copy and past a blanket statement with your URL in the comment. People catch on and will either delete the comment or send a report to Google stating your website is spamming. Once you get flagged as a spammer it is an uphill battle for a very long time.
What is SEO? –>
If you have a question about backlinks and how to use them please let me know in the comment section. Thanks for reading.
When using any SEO keyword tool, first think of three topics that you are able to expand upon within your niche. If your niche is about fly fishing some ideas could be, rods, bait, and technique.
Now that you have some topics think of a search term that someone might use when looking for information within that topic. Such as ‘proper fly fishing technique’ or ‘best fly fishing rods’.
We are going to be using those as our starter phrase in finding more keywords to target in posts.
Best SEO Keyword Tool
My favorite tool for finding keywords and phrases is Jaaxy.com, they just focus on keywords and phrases which helps keeps the price down. They also give us 30 free searches to get the hang of the program to make sure it is exactly what we are looking for.
I will be using jaaxy as the base for this post. If you have another keyword tool that you have found and prefer to use it, that is fine.
Using an SEO Keyword Tool
Once you setup your free trial at jaaxy you will see a search box like this.
Take you keyword or phrase and enter it into the search box and click search. This will bring up a list of relevant keywords based on your entry.
There are a few things to look for when picking a keyword to focus on.
- Make sure the wording makes sense.
- Make sure there is a decent amount of traffic looking for that keyword (this is kind of subjective but I tend to shoot for a thousand “Estimated Traffic”).
- Make sure the ‘QSR’ is 300 or less.
‘QSR’ stands for Quoted Search Results and is the number of competing web pages for that specific keyword or phrase. Some have thousands and others have under 100.
Click for enlarged view
When you find a term that you would like to use, click the ‘QSR’ to make sure it is under the 300 cap. The reason for this is to help our chances of ranking on the first page in Google. The higher we rank the more of a chance there is to be seen.
Jaaxy Keyword Search Review –>
If you have any questions please ask me and I will be happy to help you. Also if you have any tips on using keyword tools please share with us!
SEO stands for Search Engine Optimization
Somethings to Think about for SEO
- Keywords – These are the phrases or words that you would like your website to show up for in Google.
- Competitiveness – The more competitive a keyword or keyphrase tends to be, will make it harder or easier for your site to get close to the top of the list.
- Audience – Who is coming to your site, what do they search for, and how do they search. These are important, wording your keyphrases to how your audience submits searches will increase your chances of reaching the top.
- Descriptions – This is normally what Google will add under the URL of your site. Think about what best describes your business or website. Add your main keyword or phrase to the description for a little extra boost.
Types of SEO
This is comprised of techniques that comply with Google’s terms of service.
This kind of SEO does take longer to see results, but is the only way you should be doing your optimization.
Google is always updating and refining their search, so make sure you are on their good side.
This is made up of tricks and scams to try and ‘beat’ Google.
Never go this route.
If someone offers your site to be on page one, first position in Google in under a month, they are almost always using a black hat technique.
Google will catch up with these tricks and will harshly penalize your website. Often with no chance of a positive return.
How Search Works
I will continue to add posts on SEO and good techniques that will help boost your site’s position in Google. So check back for any updates to this post or any new posts about various SEO topics.
If you have any questions or concerns about SEO for you online business please let me know in the comments.
Have any good ‘white hat’ techniques that have helped your site in your particular niche please share!