Affiliate Marketing is one of the best ways to help supplement your ad revenue from your blog. This is done by signing up for affiliate programs of various companies and referring people to those sites or products. Once the person buys the product, you make a commission.
A big key here is to not just grab a link and start blasting it out to your email list and social media following. No one will click it cause no one likes being sold to. The best approach is to find a product, service, or program that you believe will help your readers.
Once you find it, buy it yourself! Use the program and get to know it. This will help you decide if the product is worth the effort of promoting it to your readers. Whether or not the product is good, make sure to write a review of the product.
If it’s bad, warn your readers so they don’t waste their money. This will also help you build trust. If it’s good or great, write a review and explain why you loved the product. Make sure you link your affiliate link to the post appropriately. When people trust you and your authority they will click the links to buy a program or service you find helpful.
Finding Affiliate Marketing Programs
Almost every site that sells a product will have an affiliate program. Most of the time the link will be at the bottom of the webpage, so snoop around a little bit. For example, I am an affiliate of Wealthy Affiliate, the Squatty Potty, the ibotta app, and Amazon (yes, they have a program!).
There are sites completely devoted to affiliate programs. These include Commission Junction and Clickbank. Amazon is a great site to be an affiliate marketer with since there are a ton of products they sell. They do have a lower commission rate than most other companies though, so keep that in mind. Since the number of products are high and people trust them it is worth signing up. Especially once the number of people to your site increases, every penny adds up.
Using the Affiliate Marketing Programs
Affiliate marketing is pretty straight forward and using the programs is just as easy. What you are looking for is your ‘affiliate link’. This is a special link that has our affiliate name or number attached to it, letting the site know that we referred the person.
Copy the special link and add it to the page that is relevant to the product. I don’t recommend having a page devoted to your affiliate links. I know some bloggers who do this and it is probably useful with a huge following. But when just starting out or at the mid-rage traffic level you will not see many gains from that method.
If you know a little about HTML make sure you add rel=”nofollow” to the link’s code. This will tell Google, Yahoo, and Bing not to follow that link. This is useful because there is no need to them to leave your site in order to see the company landing page. Chances are that company is already fairly well known and does not need your ‘link juice’ anyway.
Using Pretty Link with Affiliate Marketing Links
Click to enlarge
If you don’t know HTML don’t worry there is an easy way to add the no follow code. This is when the ‘Pretty Link’ plugin comes in handy.
Simply copy the special link, go to your WordPress dashboard and click ‘Pretty Link”.
Then find where it says ‘add new link‘ and paste your special affiliate link into the box that says ‘target URL‘.
Choose a name for the new link that will be created, and add a title.
Before you click ‘create‘ make sure you check the box that says “no follow this link” and the plugin will automatically add the rel=”nofollow” to the code.
Not only does this plugin allow easy integration of the no follow code but it also takes those ugly affiliate links and makes them much easier to share around. You can also use this plugin to track how many clicks a link gets. Which is useful when running tests to see what people are clicking when they come to your site.
Please share any success with affiliate marketing. It’s always good to hear these stories to keep everyone motivated!