Every day there are thousands of new bloggers and all of them will make at least one of these mistakes. If you are new, read through this four-part list and identify where you need to improve or revamp.
Followed are four mistakes every new blogger makes when starting out. This includes anyone who has been blogging for less than six months. I work with many people who have just started blogging, and this is what I’ve found to be most common.
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Mistakes Every New Blogger Makes
1. No Email List
This is first because it’s the most important. Without an email list you will not have a resource of direct contact with your visitors. However, these are not just any visitor these are people who loved what you offered so much they entrusted you with their email address.
You can’t control Twitter, YouTube, Google Plus, or Facebook. If they kick you off, you can do little to fix the problem. But you own the email list. That list is yours for life.
If you are reading this and you don’t own an email list on your website head over to MailChimp and grab their free starter account.
They let you have up to 2,000 emails and the ability to send out 12,000 emails each month. They make it easy to set up an email list and add it to your website.
If you can add an incentive to your opt-in do it. On this site I’m giving away a copy of my cheat sheet that has a list of 8 tools I use when building blogs. These tools help lead people to success online.
People like to get things when they give so think about what you can offer for their email address. And don’t forget to always thank them for signing up. There are many websites out there and they picked yours.
2. Niche Issues
Not choosing the correct niche, or a niche at all, is one of those mistakes every new blogger makes that will dampen your growth.
Let’s start with not having a niche.
I’ve done this in the past and know firsthand how hard it is to get noticed in the blogging world without a niche. Writing about anything I found of interest was the biggest mistake I made in the early years. If you don’t pick a topic to write under your audience won’t know what to expect when coming to your site.
So now what about choosing the correct niche? This is up in the air since every person has different knowledge and interests. As a new blogger sit down and think it through. It’s not too late to change your blog’s focus early in the game. It’s much harder to do so when you’ve been established.
When deciding your niche think about what you love to talk about and not just today but for a long while. Make a list of five to ten topics you find interesting. Then pick the top three you have the most knowledge about.
Finally, pick the one you are interested in the most out of those three. That should be your niche. You not only know a lot about the subject which gives readers the sense of authority they are looking for. But you won’t get sick of writing about that topic because you enjoy the subject.
3. Being Writer Focused
Ah the old, “this is my blog so it must be about me” issue. Yup, you guessed it, your blog is not about you. The blog is all about your readers. What issues they deal with, what problems they need solved, and how they interact with your blog.
Write to them; there is nothing wrong with a personal story as an example to help bring them further along to the answer. Just make sure you are not rambling on about yourself or your past problems you’ve solved.
Show them you care about the issues they are looking to solve within your niche. Reply to comments when they come and only email them when it’s important. Write as if you are typing a letter to a friend who needs your help. You won’t use a lot of “I” and “me” in those letters. You stay focused on them and the issue at hand.
4. No Schedule
This is another one of those mistakes every new blogger makes that can make or break the success of a blog.
You need to be on a schedule. Send out posts on the same days at the same times. When people find your blog and sign up for the newsletter they like what you’ve written and want to see more. These people often want to have predictability. They expect the new post to be there when the others showed up.
Think of this like a newspaper that your grandfather reads. Every day in the morning he grabs the paper off his porch or step. He expects that paper to be there for him to read at that exact time every day.
Now you need not blog every day and I’d advise against it so you don’t get burnt out. However, you still need to stick to a schedule and release your blog posts one the same days at the same time.
Even though we don’t read as many newspapers as we once did as a culture. We still like our favorite tv show or blog to be reliable with it’s posting schedule. Check out CoSchedule they are a great company with a great app that will help keep you on track with your blogging schedule.
Let’s Wrap Up The Mistakes Every New Blogger Makes
So, make sure you get your email list setup so the people who want to hear about your new posts directly have a way to do so. Second, find the niche you love and know a lot about. This why you are not only authoritative but also interesting to your readers.
Third, don’t focus on yourself when writing. You are writing to your readers, so view them as friends who need your help in your area of expertise. Finally, get on a schedule. There is nothing more important than giving your readers the ability to predict when your new post will be out. This lets them prepare to sit down and learn from you.